India's Best DPDP Consent Manager: A Comparison of Consently.in vs. OneTrust, Privy, GoTrust & Others
Looking for the best DPDPA 2023 consent manager? We compare Consently.in against Global giants like OneTrust and Indian alternatives like Privy and GoTrust to help you decide.
The New Reality: DPDPA 2023 is Here
With the Digital Personal Data Protection (DPDP) Act, 2023 now a reality, Indian businesses are scrambling to fix one broken link in their tech stack: The Consent Manager.
For years, Indian companies relied on "cookie banners" designed for Europe's GDPR. But India's DPDP Act is different. It demands support for 22 Schedule 8 languages, strict grievance redressal mechanisms, and "Consent Artifacts" that prove you have the right to process data.
The market is flooded with options—some are global giants, and some are new Indian entrants. Today, we compare Consently.in against the field: GoTrust, Consentin, OneTrust, Privy, Privasapien, and Securiti.ai.
1. The Global Giants: OneTrust & Securiti.ai
OneTrust and Securiti.ai are the heavyweights of the privacy world. They are powerful, feature-rich, and designed for Fortune 500 companies with massive legal teams.
The Good
They cover every regulation on earth (GDPR, CCPA, LGPD, etc.). If you are a multinational corporation with offices in 20 countries, they are a safe bet.
The Bad
- Complexity: Implementation can take months. They are often "over-engineered" for businesses that just need DPDPA compliance.
- Pricing: Their pricing models are often opaque and expensive (thousands of dollars/month), usually out of reach for Indian startups and SMEs.
- India Context: While they are adapting, their core architecture is Western-centric. Support for regional Indian languages often feels like an afterthought.
2. The Indian Competitors: Privy, GoTrust, Consentin & Privasapien
As the DPDP Act emerged, several Indian players entered the ring.
- Privy (by IDfy): A strong contender backed by IDfy's identity verification tech. It's great for "Privacy by Design" but can be overkill if you just need a clean Consent Manager.
- GoTrust: Focuses heavily on the 72-hour breach notification and automation. Good for technical compliance but less focused on the user experience of the consent banner itself.
- Privasapien: This is a "Privacy Engineering" platform. It's excellent for risk assessment and data anonymity but is more of a developer/data-scientist tool than a marketing/legal consent solution.
- Consentin (by Leegality): Strong on the legal documentation side (thanks to Leegality's background) but focuses heavily on BFSI (banking/finance) workflows rather than general web/app consent.
Why Consently.in is the Best Choice for Indian Business
While the competitors focus on enterprise complexity or GDPR-clones, Consently.in was built with a single mission: To be the operating system for India's DPDP Act.
Here is why Consently stands out as the winner:
1. Truly "Built for Bharat" (22 Languages)
The DPDP Act mandates that consent requests must be available in the user's native language. Most tools use auto-translate APIs that break the UI.
Consently.in supports all 22 Schedule 8 Indian languages natively. Whether your user speaks Telugu, Marathi, Tamil, or Hindi, your consent banner will look perfect and legally compliant.
2. Pricing That Makes Sense (₹0.01 per Consent)
Competitors often lock you into expensive monthly retainers ($500+).
Consently.in disrupts this with a usage-based model. You pay virtually nothing to start. Our pricing is transparent: ₹0.01 per consent recorded. You only pay when you grow.
3. Setup in Minutes, Not Months
You don't need a certification to use Consently.
- GoTrust/OneTrust: Requires sales calls, onboarding sessions, and developer integration.
- Consently.in: Sign up, copy a single line of Javascript code, and your site is compliant. It detects cookies automatically and categorizes them instantly.
4. The "Consent Artifact" Engine
Under DPDPA, if a user complains, the burden of proof is on you. Consently generates a tamper-proof Consent Artifact for every user interaction—logging the timestamp, IP, language displayed, and exact text agreed to. This is your "Get Out of Jail Free" card during audits.
Comparison Table
| Feature | Consently.in | OneTrust / Securiti | Privy / GoTrust |
|---|---|---|---|
| Primary Focus | India DPDPA Compliance | Global (GDPR/CCPA) | Identity / Breach Mgmt |
| Language Support | 22 Native Indian Languages | Limited / Auto-translate | Standard English/Hindi |
| Setup Time | < 5 Minutes | Weeks to Months | Days |
| Pricing Model | Pay-per-consent (₹0.01) | Expensive Enterprise Subscriptions | Tiered SaaS Pricing |
| Complexity | Simple (Low-code/No-code) | High (Requires Consultants) | Medium (Dev-focused) |
| Grievance Redressal | Integrated Dashboard | Module Add-on | Varies |
Final Verdict
If you are a bank with a global presence, OneTrust might still be your choice. If you are a deep-tech AI firm needing data anonymization, Privasapien is great.
But for 99% of Indian businesses—SaaS platforms, E-commerce stores, Fintechs, and Startups—who need to comply with DPDPA 2023 quickly, affordably, and accurately, Consently.in is the undisputed choice.
Don't wait for the fines to start.