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Cookie Policy

Last Updated: 01/12/25

Consently (“we”, “our”, “us”) uses cookies and similar tracking technologies to enhance your experience, improve our platform performance, and ensure secure and personalised services.

This Cookie Policy explains what cookies are, how we use them, and the choices you have.


1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website or use an app. They help websites remember your actions and preferences, enabling smoother and more personalised experiences.

We also use technologies like pixels, tags, beacons, and local storage, which function similarly to cookies.


2. Types of Cookies We Use

a. Essential / Strictly Necessary Cookies

These cookies are required for the website or platform to function properly.

They include:

  • Login authentication
  • Session management
  • Security and fraud prevention

You cannot opt out of these cookies.


b. Performance & Analytics Cookies

These cookies help us understand how users interact with Consently.

They allow us to:

  • Analyse traffic and usage patterns
  • Improve platform performance
  • Detect technical issues

We may use tools such as Google Analytics or similar services.


c. Functional Cookies

These cookies enhance your experience by remembering:

  • Your settings and preferences
  • Language choices
  • Your last actions on the platform

d. Marketing & Advertising Cookies

These cookies help us deliver relevant ads and measure their effectiveness.

They may track:

  • Browsing behavior
  • Engagement with ads or campaigns
  • Referral sources

We may work with trusted third-party advertising partners for this purpose.


3. Third-Party Cookies

Some cookies on Consently are placed by third-party service providers such as analytics, cloud storage, or advertising partners.

These third parties may process data according to their own privacy policies.

We ensure that all such partners comply with applicable data protection laws, including the Digital Personal Data Protection Act (DPDPA), 2023.


4. How We Use Cookies

Consently uses cookies to:

  • Provide secure user authentication
  • Track usage and improve platform features
  • Personalize your experience
  • Deliver relevant content and marketing
  • Ensure compliance with legal obligations

5. Your Choices and Control

You can manage your cookie preferences through:

a. Browser Settings

Most browsers allow you to:

  • Block cookies
  • Delete cookies
  • Receive alerts before cookies are stored

Disabling some cookies may affect platform performance or restrict access to certain features.

b. Consent Banner

When you visit Consently, you may see a cookie banner that allows you to accept or manage cookie preferences.

c. Opt-Out Tools

For analytics and advertising cookies, you may opt out using:


6. Data Retention

Cookies remain on your device for varying durations:

  • Session cookies are deleted when you close your browser.
  • Persistent cookies remain until they expire or are manually deleted.

7. Updates to This Policy

We may update this Cookie Policy from time to time.

If significant changes are made, we will notify you through our platform or email.


8. Contact Us

For any questions regarding our Cookie Policy or data practices, you can reach us at:

📧 Dpo@consently.in