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Ecommerce
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DPDPA Compliance for E-commerce Retail Companies
E-commerce platforms rely on user data for personalization. Balancing conversion rates with compliance is the key challenge.
Consently Team
24 January 2026
5 min read
Personalization vs Privacy
E-commerce thrives on knowing the customer. Recommendation engines, cart recovery emails, and retargeting ads all use personal data.
The "Dark Patterns" Trap
DPDPA explicitly forbids "Dark Patterns" — UI designs that trick users into consenting. For example:
- Pre-ticked "Subscribe to Newsletter" boxes are banned.
- Forcing a user to create an account just to browse is risky.
Checkout Consent
Integrate consent checkboxes seamlessly into your checkout flow. Ensure "Legitimate Interest" covers transactional updates, but get consent for promotional ones.