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DPDPA Compliance for Real Estate Sector

Real estate developers dealing with HNI data and property inquiries face strict scrutiny. Learn how to manage lead data compliantly.

Consently Team
24 January 2026
4 min read

Protecting Property Buyer Data

Real estate transactions involve high-value individuals and sensitive financial data. The common practice of sharing "lead lists" with brokers and agents is now a major risk under DPDPA.

Stop the Leakage

You are responsible for the data you collect. If a channel partner misuses your lead data, you (the Data Fiduciary) are liable.

Compliance Steps

  1. Vendor Risk Management: Sign rigorous Data Processing Agreements (DPAs) with all brokers.
  2. Lead Capture Consent: Every inquiry form on your website must have a clear consent checkbox.
  3. Data Minimization: Don't collect PAN cards or financial details until the booking stage.
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